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FMC-G-Model™

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How it works…

  • Uses insight from grocery loyalty data to understand consumer behaviour and profiles
  • Models consumer response to marketing activity;
  • Estimates response from targeted geographical units (postcodes) based on their profile and exposure to activity
  • Allocates predicted multiple SKU sales uplifts to shoppers’ nearby grocery stores
  • Facilitates internal supply-chain planning and store-level communications and support
  • Evaluates impact using test/control models based on grocery loyalty data and/or retail sales data

 

If you think this could improve your business, please contact us… open our ‘Contact Us’ page in a new window.

  • Home
  • James Sherwin
  • Excel4Business
  • ExcelFrome
  • FMC-G-Model™
  • Clients
  • Location
  • Contact Us
  • Blog