FMC-G-Model™ How it works… Uses insight from grocery loyalty data to understand consumer behaviour and profiles Models consumer response to marketing activity; Estimates response from targeted geographical units (postcodes) based on their profile and exposure to activity Allocates predicted multiple SKU sales uplifts to shoppers’ nearby grocery stores Facilitates internal supply-chain planning and store-level communications and support Evaluates impact using test/control models based on grocery loyalty data and/or retail sales data If you think this could improve your business, please contact us… open our ‘Contact Us’ page in a new window.