• Uses insight from grocery loyalty data to understand consumer behaviour and profiles
• Models consumer response to marketing activity;
• Estimates response from targeted geographical units (postcodes) based on their profile and exposure to activity
• Allocates predicted multiple SKU sales uplifts to shoppers’ nearby grocery stores
• Facilitates internal supply-chain planning and store-level communications and support
• Evaluates impact using test/control models based on grocery loyalty data and/or retail sales data

If you think this could improve your business, please contact us… open our ‘Contact Us’ page in a new window.